How Suppliers And Retailers Can Evolve The Energy Drinks Category?

Energy drinks are important for retailers, making up for £600 million in sales in the convenience industry in the previous year. With more than two decades of work in flavouring transformation, no sugar products, and varieties with extra utilitarian value, the sector is rapidly shifting.

Amidst a difficult year for on-the-go sales, and added £72m of beverages had been marketed in 2020 – equivalent to 12 million litres more than last year – with Monster being the motivating force behind it all.

Beverage stores in Singapore can place emphasis on rebuilding and towards sales and strive to cater to new situations that have surfaced in the home as laws are changed and more individuals go out and about.

Energy drinks constitute a substantial opportunity being one of the most revolutionary divisions of soft drinks, and retailers & wholesale energy drink stores in Singapore must pay attention to several key trends. It is critical to provide customers with different flavours in order to differentiate your scope from other retailers that offer the very same typical energy drink flavourings.

Top Trends:

Big packages.

Demand for larger box formats has increased since more usage moves into the residence.

Performance is a factor.

Many individuals use energy drinks as a functional ingredient during workout sessions.

No sugar.

In the following the end of the pandemic, health is becoming a stronger motivator for customers striving to enhance their diet. This is a fueling requirement for zero-sugar alternatives in all soft drink sectors, which would include energy.

PMPs.

As a result of the pandemic's impact on buyers' budgeting, many are attempting to save money by desiring good value products, particularly when the cost is printed on the package. Energy drinks are all readily accessible in PMP formats to assist retailers in meeting long-term demand.

Top tips:

Make sure your range is correct.

Convenience stores should carry new, interesting, and extraordinary tastes to allure existing customers and attract new customers. This year, Monster has so far released three delicious new flavours.

Maintain your composure.

When an energy drink is refrigerated, customers will be more likely to purchase it for immediate consumption. And therefore, it is critical to have instant access to refrigerated containers – preferably in a branded cooler for increased visibility.

Concentrate on the location.

Because many energy drink purchases are impulse purchases, it's critical to refill the category all across your retail outlet. Energy drinks should be available in secondary sittings in addition to the refrigerated section to obstruct the customer experience.

Proper signage is required.

Retailers could perhaps group brand names and sections next to each other, emphasising conventional energy drinks along with zero sugar, flavoured, and efficient beverages. For maximum effectiveness, we suggest placing performance between sports and energy beverages.

Excite your customers:

Exciting promotional strategies can bring the energy drinks category to life in-store. Monster has become one of the franchises that hold competitions on a constant basis, frequently with exclusive rewards.

So, if you are a Beverage supplier in Singapore or have a wholesale energy drink store, follow these trends and tips to evolve the energy drink category.